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F5 Networks, Inc. has announced a new global cloud licensing program developed for Infrastructure-as-a-Service (IaaS) cloud providers. The F5® cloud licensing program offers benefits for IaaS cloud providers, their customers, and channel partners alike. By including virtual editions of BIG-IP® solutions as part of its cloud licensing program, F5 provides the first complete enterprise-class ADN solution in the cloud.
Enterprise IT customers transitioning to a cloud model are faced with tradeoffs. Cloud providers offering services typically require that IT relinquish control or create a unique management environment for off-premise applications. This often causes friction between the IaaS provider and enterprise IT, with the service provider having difficulty complying with IT’s preference to retain control and ensure that applications are available. Until now, IaaS cloud providers have had to buy the necessary infrastructure to sufficiently address these demands and support their customers. However, this creates an enormous amount of business risk for cloud providers, due to the reluctance of enterprise customers to sign long-term contracts or employ a predictive use model.
With the introduction of its new cloud licensing program, F5 addresses these requirements. Providing a unified architecture for both private and public clouds with virtual editions on its award-winning BIG-IP platform, F5 now offers its advanced ADN solutions in a utility billing model. This enables enterprise customers to leverage the same enterprise-class IT infrastructure that they have in their private clouds, while giving the IaaS cloud provider the ability to better manage their cash flow.
“F5’s new cloud licensing program brings the power of our ADN solutions to the cloud while offering the flexibility of a pay-as-you-go billing model,” said Jason Needham, Sr. Director of Product Management at F5. “Cloud providers can realize significant benefits from participating in this program, including a differentiated service offering, a larger target market, and enhanced revenue opportunities.”
Benefits of F5’s Cloud Licensing Program for IaaS Cloud Providers
F5 also announced today that it has migrated its global online community, DevCentral, to a cloud environment. DevCentral runs F5’s cloud-enabled ADN solution in multiple Bluelock Virtual Datacenters hosted in the public cloud, while adhering to IT best practices for scale, control, and security.
“Any time you have a customer that is unsure of the expected volumes or length of a project and wants to rent the infrastructure, we can’t win the deal without a pay-as-you-go business model,” said John Qualls, SVP of Business Development at Bluelock. “The F5 cloud licensing program opens up a lot more opportunity in the market than we have had access to traditionally.”ShareThis